Train the Trainer Certification Training Course

Coronavirus Update


April 2, 2020

The governor of Ohio announced yesterday his stay at home order will not be lifted April 4th but will remain in effect indefinitely.

All public classes will be held online in our virtual classroom to protect the health of our students, faculty, and staff until the stay at home order is lifted. We apologize for any inconvenience this may cause you. Students scheduled for a public class will receive login instructions from their instructor.

If you do not want to attend a virtual class, you can reschedule your class for a later date by contacting customer service by email at or by phone at 888-632-2093.

All of our classes will remain available online until the Coronavirus threat subsides. Through the virtual classroom, you can take any of our courses from the safety of your home, office, or anywhere you have internet access.

A virtual classroom is an online event, and through your computer, you can hear the presentation (like a conference call) and see what the instructor is showing the class. You will be able to see the instructor, ask questions, and join in on discussions just like you would if attending in person.

Mark Fleming        
Executive Director

Improve Your Training Skills Now

  • In the Train the Trainer Certification Training Course, you will learn skills to improve the competency and the productivity of one of the most critical pieces for the success of any company…the training of adult learners.
  • Receive training from a management professional with 30+ years of experience.
  • Four ways to learn: public classwebinarself-study, or on-site training.
  • Public class and webinar limited to four students for maximum learning.
  • Certificate issued on completion.
  • Cost: Three-day class $1999.00.   Available Discounts.
  • Public Class and Webinar Schedule is in the right column.

Master Trainer and 40 Hour Train the Trainer Certification Training Course Description

Adult learners are typically defined as learners over the age of 25. Adult education is the practice of teaching and educating adults. The practice is also referred to as Training and Development and is often associated with workforce or professional development.

Educating adults differs from educating children in several ways. One of the most important differences is adults have accumulated knowledge, work experience, or military service that can add to the learning experience. Another difference is most adult education is voluntary; therefore, the participants are generally better motivated.

Adults frequently apply their knowledge in a practical fashion to learn effectively. They must have a reasonable expectation the knowledge recently gained will help them further their goals 

We offer two levels of this class. For the person that training is their primary job responsibility, we offer the Master Trainer Class (for class outline see middle column), and for the person in need of a 40 hour class to comply with state training requirements, we off the 40 Hour Certification Class (for class outline see middle column).

The Master Trainer Class will teach you the basics of training to enable you to put together a class, reinforce learning through activities, promote understanding, facilitate discussion, and use visuals effectively. The Master Trainer Class expands on those topics and will provide you with an understanding of learning, how to assess training need, and how to develop and manage a training program.

The 40 Hour Certification Class follows the Master Trainer Outline, but provides additional time for activities and exercises to comply with most state Train the Trainer requirements.


If the objective of training is for people to apply learning in the workplace and make an observable difference to an organization’s results, then almost all corporate training fails to achieve its objective.

In a study released by the Association for Talent Development 95% of training reached a level where the participants liked the training, but only 37% of training reached a level where participants learned the material, only 13% of training reached a level where participants applied the learning in the workplace, and a dismal 3% of training reached a level where there is an impact on the organization. 

According to Forbes Magazine, U.S. based companies spend approximately $70 billion a year on training. Yet many organizations get low ROIs from their training initiatives. 

What are the reasons for such poor results?

1. Poor training program development – The biggest contributing factor to low ROIs from training initiatives is the lack of a well thought out training program to provide structure to the company’s training. For training to be effective, a completely different approach to design and delivery is necessary. It is the training design that guarantees the success of training. Traditionally, corporate training places little focus or depth to the design process. Often training is based on a mass of subject matter content, handled in a linear format, with a heavy emphasis on the charisma of the trainer. A great trainer doesn’t mean the training outcome is effective.

Ask any manager about their goals for training and they will most likely say to improve performance, but training can’t directly improve performance, it can only change certain behaviors that, if consistently applied, will lead to improved performance. Research has consistently demonstrated unless training is followed by post-training reinforcement, this type of training produces limited results. That’s because successfully changing behaviors is a process, not a one-time event. Behaviors can’t realistically be changed in one or two days, especially because trainees routinely forget most of what they have learned within 30 days of the training event due to poor training delivery. Trainees need time to learn and apply new knowledge and skills, which later need to be reinforced through coaching for sustainability.

In many companies, training is seen as a classroom exercise rather than a combination of learning practices, which in combination results in developing the change in behavior, skills, and knowledge required. The failure of managers and supervisors to determine what needs to change and developing a framework to achieve the change is common.

A well-developed training program should deliver increased employee retention, morale, and reduced staff complaints; increased production, reduced waste, and higher quality ratings resulting in increased sales and customer satisfaction.

2. No or poor trainer training – In most organizations, trainers come up through the ranks and may be a subject matter expert (SME), but have received no formal training in adult education. Without knowledge of training best practices and procedures, a SME is doomed to deliver less than desirable results.

Poor training is usually a result of the trainer’s lack of understanding in the critical elements of adult learning and therefore they fail to:

  • establish Specific, Measurable, Attainable, Realistic, and  Timely (SMART) objectives;
  • understand how well the training was received by their audience;
  • evaluate how trainees apply what they have learned and look for changes in behavior; and
  • analyze the outcomes the organization has determined to be good for business, good for the employees, and good for the bottom line.

When a trainer has not been trained in adult learning, they will typically rely on lecture-style training. Lecture style methods used to change behavior are inappropriate as they are best used to transfer only knowledge. To change behavior, the training must be of an experiential type and must be supported after the training is completed by coaching and a structure of formal and informal rewards.

3. Failure of managers to reinforce new behavior – Another root cause of ineffective training is failing to enable frontline managers to affect the desired change. Managers’ support of the training goals and objectives is crucial, as they are uniquely positioned to ensure new knowledge and skills are applied on the job. Behavioral change needs personal coaching of the individual and support by a strong framework of goal setting and two-way feedback, if not 360-degree feedback. Skills development needs coaching of a different kind, one where the emphasis is on demonstration and practice. The practice needs to be in an environment where mistakes can be made and learned from. Training in knowledge must be quickly followed by the individual being placed in an environment where it is used. Setting expectations, coaching, and monitoring performance metrics is the work of managers and they must be trained to do this.  Providing them with the knowledge, skills, and tools to do this effectively is necessary to maximize training ROI.

In summary, effective training is the result of (1) a well-developed training program, (2) delivered by trainers trained in training best practices and procedures, and (3) supported by managers trained in coaching and mentoring.

The Academy of Business Training offers classes in training program development (Master Trainer Certification),  and training in coaching and mentoring (Coaching and Mentoring) for managers.

Master Trainer and 40 Hour Train the Trainer Certification Training Course Outline

Module One: Understanding Training  and  Facilitation

What is Training?
What is Facilitative Training?
What is Facilitation?

Module Two: Learning

The 7 Principles of Learning
Principles of an Effective Training Methodology
Learning Styles
Accelerated Learning
Key Principles in Adult Learning
Learning Barriers

Module Three: Developing and Managing Your Training Program

The Training Program
Why Run a Training Program?
When Should You Run a Training Program?
Who Should Be in Charge of the Training
Training Should Reflect the Company’s
Developing the Training Program:
Assessment: Identify Your Training Needs
Evaluation and Results

Module Four: Training Needs Analysis

Identifying Participants’ Needs
Training Needs Analysis (TNA)

Module Five: Plan Your Training

Reviewing the Materials
Identifying and Resolving Gaps
Fair Use

Module Six: Creating a Lesson Plan

Steps for Preparing a Lesson Plan

Module Seven: Choosing Activities

Types of Activities
Preparing for Emergencies
What to Do When Activities Go Wrong

Module Eight: Preparing for the Class

Creating a Materials List
Gathering Participant Information
Setting Up the Physical Location
Using Visual AidsModule Nine: Creating Fantastic Flip Charts

Module Nine: Creating Fantastic Flip Charts

Required Tools
The Advantages of Pre-Writing
Using Colors Appropriately
Flip Chart Usage

Module Ten: Creating Compelling PowerPoint Presentations

Required Tools
Best Practices
Creating Your Presentation
Preparing for Your Presentation
Delivering Your Presentation

Module Eleven: Wow ‘Em with the Whiteboard

Traditional and Electronic Whiteboards
Using Colors Appropriately

Module Twelve: Vibrant Videos and Amazing Audio

Required Tools
Tips and Tricks

Module Thirteen: Getting Off on the Right Foot

Make People Feel Comfortable at the Start
of the Course
Use Team Building Techniques as a Warm Up
Start a Course like a Movie
Being Prepared
Using Icebreakers and Energizers
Handling the Silent Treatment
Do Not Apologize for Being Boring

Module Fourteen: Manage Energy, Pace, and Attention

An Uninterested Trainer is So Utterly Boring
Positive Attitudes are Contagious
How to Spot Unmotivated Students
How to Motivate an Audience and Avoid
Boring Them
What is an Ideal Pace

Module Fifteen: Increase the Impact of Training Exercises

Your Proficiency when Running an Exercise
Managing Students during Exercises
Managing Exercise Difficulty
Handling Groups when Running Exercises

Module Sixteen: Increase the Impact of Training Using Storytelling

Do Stories Matter?
What Can Storytelling Do for Teaching?
How to Make an Engaging Story
How to Tell a Good Story

Module Seventeen:  Keeping Students Motivated

The Anatomy of a Course
How Can You Add Structure to a Hands-on Course
What to Start with: Lecture or Hands-on

Module Eighteen: How to Be a Master Presenter

Express Yourself Concisely
Use the Summary Sandwich Technique
How to Avoid Making Poor Expressions
Body Language Plays a Critical Role in Your
Training Performance

Module Nineteen: Keeping it Interactive

Encouraging Discussion
Use Group Dynamics and Create Effective
Learning Groups
How Groups are Formed
How to Handle Group Issues
Effective Learning Groups
Using Group Work

Module Twenty: Asking Questions Can Significantly Improve Your Training Courses

How to Ask Questions
How to Direct Questions

Module Twenty-One: The Incredible Power of Praise

What Do You Gain By Praising
Why Don’t We Praise
How to Praise in a Training Course
Guidelines on Praising while Delivering a
Training Course

Module Twenty-Two: Maximize Learning by Treating Learners as Apprentices

How Does Learning Process Work

Module Twenty-Three: Dealing With Difficult Participants

The Ground Rules
Challenges and Solutions
Handling Interruptions
How to Respond if Your Training or Ideas
Are Challenged
You Are Wrong, I Am Right!
How to Handle Criticism
What Not to Do When Challenged
Why People Might Be Already Thinking
Negatively about the Course
How to Take a Preemptive Approach

Module Twenty-Four: Tackling Tough Topics

Tough Stuff to Watch Out For
Adjusting Your Material for a Sensitive Issue
Dealing With Sensitive Issues in the Workshop

What Master Trainer and 40 Hour Train the Trainer Certification Training Course Students Are Saying...

Most Recent Student Evaluations:

Academy of Business Training:
I just wanted to let you know that I just got approved to be an Instructor by the State of Florida to give CE training. Thanks again for everything.
R. B.
Tampa, FL

Dear Academy of Business Training:

After completing the Train the Trainer Self-Study course, I filled out the NY State application and attached the Trainer the Trainer transcript along with a copy of the Train the Trainer table of contents.

You might be interested to know I called the NYS Department of State, Division of Licensing Services, The Bureau of Educational Standards (518-486-3803) to follow up on my application process. The Director of Education at NYS confirmed my application arrived and went over it with me to make sure everything was in place so I could get a speedy approval.He was very impressed with your course! He said, “This looks like a very intense course and not the usual mickey mouse course that people try and push through. I don’t see any problem here and will approve it.” I told him it was very intense and I highly recommend it.
E. H. R.
New York, NY

Well thought out and presented materials. Exercises were relevant to the material presented and built on previously presented concepts and ideas. Instructor's questions were thought provoking and enhanced my learning, and always made sure to clarify his answers if I was unclear.
D. J. B.
High Point, NC

I really enjoyed the three day session. There are lots of tools and ideas I hadn't thought of that can improve my delivery when training. The instructor was pleasant to work with.
D. D. F.
Columbia, SC

The instructor continually checked for full understanding circled back around when not understood.
J. M.
Vandalia, OH

Excellent instructor..
C. R. J.
Evansville, IN

Exercises were very helpful.
J. W.
Fort Know, TN

Master Train the Trainer Certification Training Course Public Class and Webinar Schedule

Wed., Thurs., and Fri., April 1 – 3, 2020
Wed., Thurs., and Fri., April 15 – 17, 2020 Full
Wed., Thurs., and Fri., May 13 – 15, 2020 Full
Wed., Thurs., and Fri., June 10 – 12, 2020
Wed., Thurs., and Fri., July 15 – 17, 2020
Wed., Thurs., and Fri., August 12 – 14, 2020
Wed., Thurs., and Fri., September 9 – 11, 2020
Wed., Thurs., and Fri., October 14 – 16, 2020
Wed., Thurs., and Fri., November 11 – 13, 2020
Wed., Thurs., and Fri., December 9 – 11, 2020

Scheduled dates don’t work for you? Schedule your own start date (subject to availability).  Contact customer service to check date availability at


Registering another Person

If you want to register for another person, click on the registration link and enter your information in the Billing Information section, uncheck the Student Information same as Billing Information box at the bottom of the form, then enter your student information.  If you experience any difficulty with online checkout, please call customer service 24/7 at 888-632-2093.

Registering by Purchase Order

If you need to register using a purchase order, email a copy to (be sure to list class name, class date, student name, student address, student phone number, and student email address).

To Register by Phone

To pay by credit or debit card using customer service 24/7 call 888-632-2093 .

Each Student Receives:

  • student manual or textbook for use during and after the class.
  • Instruction from an experienced business professional (minimum of 30 years) with at least five years in a corporate senior management position (CEO, President, COO, Vice President, CFO).
  • Real life exercises to support training materials.
  • Individual attention (classes are limited to four students).
  • Personalized Certificate of Completion

Overwhelmed and don’t know where to start?

If you are experiencing problems with any of the following, we can help:

  • unprecedented growth
  • supply chain issues
  • cash management issues
  • introduction of new technologies
  • development of a company mission statement or S&OP
  • poor customer service
  • poor internal training development
  • declining or stagnant sales
  • high employee turn-over
  • no accountability for managers

Our account managers can work with you to improve the performance of your workforce in two ways:

  1. Our account managers can help you put together a comprehensive employee training program proven to be one of the best returns on investment there is.
  2. A business consultant to provide expert advice in a particular area such as management and leadership, accountancy, human resources, customer service, finance, or supply chain management. 

Start to improve your bottom line today by contacting your account manager by email at or call us 24/7 888-632-2093.