In the Call Center Certification Training Course, you will learn best practices to manage a call center for such operations as online merchants, telemarketing companies, computer product help desks, mail-order organizations, polling services, charities, and any organization that uses the telephone to provide a service to customers, handle inquiries, offer product support, carry out telemarketing, or market research. 

  • Learn from a professional with 30+ years of business experience.
  • Different versions are available to meet your specific needs.
  • Four ways to learn:¬†public class,¬†webinar,¬†self-study,¬†or¬†on-site¬†training.
  • Public class¬†and webinar limited to four students for maximum learning.
  • Certificate issued on completion.
  • Cost: One Day class $649.00.¬†¬†Available Discounts.
  • The public class and webinar schedule is in the right column.

Learn call center operations in-person or online in this one-day class.

What Will I Learn in Call Center Certification Training

A well-trained Call Center is the heart of any operation.  Call center employees who know how to handle, with skill and professionalism, the great variety of situations that present themselves will be an asset to their organization and profit themselves in salaries and performance bonuses. Call Center Training will allow the employee to enter their work area with the confidence they are equipped to answer questions, overcome objections, and ultimately close the deal.

Call Center Training Call Center Operations

In Module One, you will learn how to staff a call center. The staffing plan will drive all other decisions about facilities, technology, and processes. Organizing the staff into a cohesive team will set the stage for a successful operation.

You will learn one of the most critical functions in the call center…workforce management, the art and science of getting the just-right number of staff in place to respond to customer contacts, meet service goals, and minimize costs.

Nothing more directly affects the service provided to customers or the bottom line of the operation. Everything hinges on developing an accurate forecast of the workload to be handled. With an accurate forecast, staffing needs can be determined and staff schedules created. Once the plan is in place, the daily management process focuses on executing the plan and adjusting for unforeseen changes. The overall result should be a consistently acceptable answer for callers and a fair and reasonable workload for the staff.

During this module, you will learn about human resources administration and workforce planning and management. You will take an in-depth look at performance management to include:

  • steps of performance management
  • defining performance standards
  • quantitative standards
  • qualitative standards
  • technology management, including quality monitoring and recording

You will also learn about quality management, reporting and communications, financial management, and risk management.

Call Centers and the Law

In Module Two, you will learn about laws impacting the operation of a call center to include the Telemarketing Sales Rule (TSR), Truth in Lending Act (TILA), Fair Debt Collections Practices Act (FDCPA), Federal Electronic Protection Act (ECPA), and Payment Card Industry Data Security Standard.

Increase Productivity

In Module Three, you will learn ways to increase productivity in eight important areas:

1. recruiting

2. training best practices

setting up your training program

your trainers

evaluation and feedback

3. how to transition from training to production

4. establishing a coaching program

5. defining buying motives

6. prospecting

7. qualifying

8. customer-employee relationships


In Module Four, you will learn about the different types of conversations we all use to function in everyday life. Different types of conversation are required in different situations. When attempting to converse, whether person to person or in a group or organization, it is essential to understand the different types of conversations and how they function.

Phone Etiquette

In Module Five, you will learn practicing proper telephone etiquette is the key to improving and maintaining a high level of sales and customer service. Knowing how to effectively and courteously answer the phone, initiate a controlled conversation, and resolve the issue with the customer saves time and increases customer satisfaction.  Every business receives customer complaints through the telephone. Those who handle the complaints in a courteous and empathetic manner retain their customer base and gain new business through word-of-mouth referrals.


As in any profession, telemarketers and customer service representatives need some basic tools to practice their trade and measure their success. In Module Six, you will learn sales scripts can be an early training tool to get the novice marketer on the phone with a feeling they have something of value to say. Later, this script becomes personalized to each associate. Their word choice, sentence structure, and tone are their own, and they no longer need the script to speak. 

Types of Questions

In Module Seven, you will learn six different types of questions: open, closed, ignorant redirection, positive redirection, negative redirection, and multiple-choice redirection. Knowing how to ask and answer each of these types of questions is vital to speaking successfully.


In Module Eight, you will learn the importance of setting benchmarks is indisputable for those seeking long-term success. These are goals or plateaus at which a professional can see where they can reach a new achievement level.¬† These benchmarks serve as cross-references to your company’s performance with that of other businesses in your field. It helps to see how you measure up against the competition in cost, quality, and time. Those that do the job better, faster, and less expensively are the ones that excel.

Goal Setting

In Module Nine, you will learn to achieve goals, and the goals must be well thought out and documented, hold not only a company accountable for its actions, but also give a visual presentation of what needs to be done, whether or not it has been attained, and if modification is necessary. For goal setting to be most effective, the goals must be SMART, and the company must remain focused and committed to achieving them.

Key Steps

In Module Ten, you will learn there is an admonition to not rest on your laurels. There are several factors that success depends on to gain it and keep it. Many companies are learning the lesson the hard way that past achievements do not guarantee future success.

Call Center Certification Training Course Outline

Module One: Call Center Operations

Human Resources Administration
Technology Management
Quality Management
Reporting and Communications
Financial Management
Risk Management

Workforce Planning and Management

Performance Management

Steps of Performance Management
Defining Performance Standards
Quantitative Standards
Qualitative Standards

Technology Management

Quality Monitoring and Recording

Module Two: Call Centers and the Law

Telemarketing Sales Rule (TSR)
Truth in Lending Act (TILA)
Fair Debt Collections Practices Act (FDCPA)
Federal Electronic Protection Act (ECPA)
Payment Card Industry Data Security Standard

Module Three: Increase Productivity


Training Best Practices

Your Training Program
Your Trainers
Evaluation and Feedback

Transition from Training to Production

Establish a Coaching Program

Defining Buying Motives



Customer Employee Relationships

Module Four: Conversation

Getting Beyond the Gate Keeper
Controlling the Call
Difficult Customers
Reframing Late Call Objections
Sharing the Company Values

Module Five: Phone Etiquette

Building Rapport
Speaking Clearly- Tone of Voice
Effective Listening
Sample Professional Responses

Module Six:  Tools

Utilizing Sales Scripts
Making the Script Your Own
The Sales Dashboard

Module Seven: Types of Questions

Open Questions
Closed Questions
Ignorant Redirection
Positive Redirection
Negative Redirection
Multiple Choice Redirection

Module Eight:  Benchmarking

Benchmark Metrics
Performance Breakdown
Implementing Improvements

Module Nine:  Goal Setting

The Importance of Goals
Communicate Goals
Staying Committed
Overcoming Limitations

Module Ten:  Key Steps

Six Success Factors Review
Staying Customer Focused Review
The Art of Telephone Persuasion
Telephone Selling Techniques

Module Eleven: Closing

Knowing when it’s Time to Close
Closing Techniques
Maintaining the Relationship
After the Sale

Call Center Certification Training Course Public Class and Webinar Schedule

Monday, January 17, 2022
Tuesday, February 1, 2022
Monday, March 21, 2022
Monday, April 25, 2022
Monday, May 16, 2022
Monday, June 27, 2022

Scheduled dates don’t work for you? Schedule your own start date (subject to availability).  Contact customer service to check date availability at


Registering Online

Return to the previous section and click on the Register for This Class link.

Registering by Purchase Order

If you need to register using a purchase order, email a copy to (be sure to list class name, class date, student name, student address, student phone number, and student email address).

To Register by Phone

To pay by credit or debit card using customer service 24/7, call 888-632-2093.

Each Student Receives:

  • A¬†student manual or textbook¬†for use during and after the class.
  • Instruction from an experienced business professional¬†(minimum of 30 years) with at least five years in a corporate senior management position (CEO, President, COO, Vice President, CFO).
  • Real life exercises¬†to support training materials.
  • Individual attention¬†(classes are limited to four students).
  • Personalized¬†Certificate of Completion.¬†